Overview
What is Campaign Monitor by Marigold?
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
TrustRadius Insights
Terrible support [in my opinion]
Easily design and mange email campaigns and distribution lists
Excellent email marketing campaigns and less complicated to manage.
Does what it says on the box. Recommended, especially for small-ish orgs
Campaign Monitor is Clever!
Creating customer journeys has never been more approachable and straightforward
Awesome Templates. Easy and intuitive Automation Workflows
If you just need a simple, reliable email builder, Campaign Monitor is the best
A step above entry level email marketing systems.
A Solid, Easy to Use Email Marketing Platform With Room to Grow and Improve
Best when paired with other platforms
Easy To Use. Great Functionality.
Incredibly powerful, flexible, and extendable email platform
Campaign Monitor...Just Ok
Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to …
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Popular Features
- WYSIWYG email editor (9)8.080%
- A/B testing (22)7.070%
- Dynamic content (22)7.070%
Reviewer Pros & Cons
Pricing
Lite
$9
Essentials
$19
Premier
$149
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $11 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8WYSIWYG email editor(9) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7Dynamic content(22) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8Ability to test dynamic content(1) Ratings
Users can test dynamic content prior to launching a campaign.
- 7A/B testing(22) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 10Email deliverability reporting(1) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Standard reports(1) Ratings
The software offers pre-built reports with metrics standard to the category.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7.4Spam Testing(4) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Campaign Monitor by Marigold?
Campaign Monitor by Marigold Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
Additional Features
- Supported: Mobile Ready Templates
- Supported: Inbox Preview
- Supported: Email Automation
- Supported: Unlimited Contact Lists
- Supported: List Segmentation
- Supported: Custom Fields
- Supported: Facebook Subscribe
- Supported: Social Sharing
- Supported: 24/7 Support
- Supported: Personalization
- Supported: Template Gallery
- Supported: Branding
Campaign Monitor by Marigold Competitors
Campaign Monitor by Marigold Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Languages | English |
Frequently Asked Questions
Campaign Monitor by Marigold Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 40% |
Mid-Size Companies (51-500 employees) | 50% |
Enterprises (more than 500 employees) | 10% |
Comparisons
Compare with
Reviews and Ratings
(102)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Campaign Monitor is a versatile email marketing software that has been widely used across various industries. Users have found the product valuable for a range of use cases. For instance, it serves as a content editor and mail server, seamlessly integrating with social media apps, custom web apps, and more. This allows users to send out well-designed and effective communication pieces both internally and externally. Furthermore, Campaign Monitor is often utilized as a CRM, enabling users to personalize emails based on customer behavior and automate the email marketing process. This has proven particularly useful for reaching out to volunteers, program participants, donors, and board members effectively through newsletter marketing. The software also offers deep integration with popular platforms like Facebook apps, WordPress websites, and custom-built web apps.
One of the key benefits of Campaign Monitor is its ability to create segmented lists and send out mass campaigns. This versatility makes it suitable for organizations of all sizes. For example, a real estate company in Texas utilizes the software across their entire organization to deploy email marketing campaigns for new subscribers and clients. Additionally, Campaign Monitor plays a crucial role in promoting events, products, and services within an organization by the marketing department. It helps address the need for targeted communication with dentists, nurturing them with educational content until they are ready to send a case. Moreover, Campaign Monitor's integration with Salesforce proves to be a huge plus for users as it relates to contact records.
Users appreciate the simplicity and reliability of the software, along with its spam filters and reporting capabilities on list hygiene. With a wide range of email templates available, users find Campaign Monitor's templates highly customizable without requiring code modification. This user-friendly interface extends to the backend of the software as well. While users would appreciate deeper analytics in campaign stats presentation, they find that Campaign Monitor provides them with a range of analytics to make better decisions for their marketing strategies. Overall, Campaign Monitor has become a go-to solution for businesses looking to improve their email marketing efforts, offering easy management of lists and subscribers along with good support and compatibility with various plugins for other platforms.
Easy to use and navigate: Users find Campaign Monitor very easy to use and navigate, with an intuitive user interface that provides everything they need without the need for extensive searching. Many reviewers have stated this as a positive aspect of the platform.
Well-designed templates: The templates provided by Campaign Monitor are well-designed and mobile optimized, allowing users to create professional-looking emails and newsletters easily. Users appreciate the ability to customize the templates or create their own, even without web design experience. This feature has been praised by numerous reviewers.
Clean and easy email builder: The email builder in Campaign Monitor is clean and easy to use, enabling users to effortlessly insert images, links, texts, and make precise adjustments to every aspect of their campaigns. Several users have mentioned how simple it is to create visually appealing emails using this feature.
Limited Collaboration Features: Some users have expressed frustration with the lack of collaboration options in the email generator, as it has caused issues in the past when multiple team members were working on the same email campaign.
Restrictive Split Testing: Users find it limiting that split testing is only available for two variants, which can be restrictive for those who want to test multiple variations.
Inconvenient Social Sharing: Campaign Monitor lacks native social sharing features, requiring users to visit a third-party site to obtain social sharing buttons. Additionally, editing social cards within Campaign Monitor is not possible, resulting in unformatted preview images when shared on social media.
Users commonly recommend the following:
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Thoroughly research and compare Campaign Monitor with other platforms before making a decision. Users suggest fully learning how to use Campaign Monitor properly, as it may not be the most user-friendly tool out of the box. They also recommend considering the price of other software options before choosing Campaign Monitor.
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Users suggest trying Campaign Monitor if you want to optimize flow and project management, and develop various templates. They recommend Campaign Monitor for companies that handle a large number of customers, as it is easy to learn and offers excellent marketing automation capabilities. However, users also suggest considering competitors like Mailchimp for a less expensive option with less robust nurture emails.
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Users recommend Campaign Monitor for its simplicity in email creation, integration with other applications, and affordable pricing. They suggest creating professional-looking email templates and utilizing the dynamic reporting dashboard in Campaign Monitor. Users believe Campaign Monitor is the best option on the market for sending and managing campaigns, offering easy email creation and subscriber list management.
Overall, users highly recommend trying Campaign Monitor due to its powerful features, reasonable costs, and value for money. They suggest thoroughly researching and comparing it with other platforms to ensure it meets all requirements and pricing expectations.
Attribute Ratings
Reviews
(1-15 of 15)Campaign Monitor Send Mass Emails EASILY
- Mass email Sends
- Segmented Lists
- Salesforce Integration
- Trouble with the locality of recipients is not accurate
- Unsubscribe Checklists do no update to Checklists in Salesforce
- UI could be upgraded also
Terrible support [in my opinion]
- easy to create
- videos
- user friendly dashboard
- customer service
- support calls
- support channels
- Service Level Agreement - turnaround times
- Email Lists
- Email Design
- Organization
- Functionality
- Ease of Use
- Customization Options
- Integration with Outlook
- Integration with Canva
- With Campaign Monitor, I can create, send, manage and track emails with great ease.
- It has great templates, complete and responsive functionality that makes it easy to automate.
- I love its high deliverability and excellent compatibility with mobile devices and computers.
- It makes it easy to insert images, links, texts; it is effortless to use, and its functions can be customized according to marketing needs.
- I can't find a way to know when other team members are working on an email campaign in the email generator; I wish they could improve this aspect.
- Personalization: Being able to add many custom fields to personalize an email sent is great.
- Viewing results: The reporting dashboards are simple and intuitive.
- Transactional emails: It was super easy to hook up via Zapier.
- API and connectors to other platforms.
- Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
- The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
- Email Builder
- List Management
- Automation / Workflows
- Flexibility on design
A step above entry level email marketing systems.
- Simple and easy to use templates.
- Good reporting.
- Drip campaigns have room for improvement.
- Email automation or if/then emails can be improved.
Easy To Use. Great Functionality.
In any case, we need to be able to recommend a premium product and have access to a range of analytics that will help our clients make better decisions. Campaign Monitor delivers this in spades.
- It's super-simple to use. From setting up a template from the gallery, creating a campaign or even setting up automation.
- Its automation is basic but it's powerful.
- The pricing scales well allowing our clients to grow.
- The entry-level plan is not as competitive
- It's not as widely integrated as MailChimp
It is perhaps not that appropriate for the small business who doesn't believe they will ever get beyond 2,000 contacts and only wants to send irregular emails.
Incredibly powerful, flexible, and extendable email platform
- API
- White Label / Resell
- Usable
- Simple templates
- Inborn templates
- WYSIWYG
Campaign Monitor...Just Ok
Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to resort to using Outlook. Its always surprising to me how many businesses still use Outlook to send outbound marketing email.
While CM's email servers tend to not be as widely accepted by other businesses we market to, their support does do their best to help figure out what went wrong with hard bounces from blocked servers.
List/subscribers are easy to use and add/delete contacts from. Support is very good and responds quickly. Many plugins for other platforms.
I would also point out that the way that campaign stats are presented is not quite there as well. Would like some deeper dive ability to zoom in and out on a campaign.
- CM is a great budget platform to use for outbound email.
- Overall CM is a good company and easy to work with. They have great support but fall short in only a few areas. Would be a good starting out platform to use.
- Email template editor is awful. Not as bad as say MS Dynamics CRM... But its more difficult than MailChimp. This is mainly my biggest pain point with CM.
- Easily customizable
- The user interface is easy to navigate, everything you need is available without the need to dig around
- Reporting is a breeze
- Loading lists into the system is a bit more cumbersome than it needs to be
- The Wordpress integration seems a bit invasive on the page. Perhaps it can be "toned down" in the settings, but that was my initial impression.
- There is quite a bit of difference in the pricing structures
Campaign Monitor delivers on its promises!
- Fast to upload and download subscriber lists from our existing databases.
- Sends e-mails pretty fast!
- No fuss interface
- List management
- Some e-mail building aspects could be improoved
- More automation options for regular basic package users
A great service to get you started, but you'll want to try something else as your list grows.
- Easy interface for email building. It's super intuitive even if you're not accustomed to building with code.
- The campaign reporting is designed very well, and easy to understand.
- Getting started is simple and automations are easy to get rolling.
- The automation features are a bit basic and some power users might find they need a more robust option.
- Using HTML is harder than it should be.
- Their Contact Management is cumbersome and list-based, which can create a contact in multiple lists (each counting toward your total).
Campaign Monitor - A Well Rounded Email Marketing Platform
- The visual email builder is great for anyone that is not comfortable with code. It gives you great flexibility, the visual builder is easy to use and and learn.
- Though this is a feature in most all email marketing platforms, but utilizing this to manage our email lists is a great tool and helps save a lot of time.
- The feature that you can test your email through various platforms before you send is a great feature and offers some great insight.
- The customer service is great, I have had some issues in the past but have always received quality assistance.
- It would be great if you could build visual workflows for the marketing campaigns and set up triggers for those workflows. But the journeys they have in place are not bad.
- I feel like the analytics and insights offer less then some other products, but the great news is I believe Campaign Monitor is upgrading this feature.
- It would also be great to just be able to build email templates in the system without having to build a campaign.
Campaign Monitor: Good, Basic Email Tool
- The design interface is easy to use: drag & drop and very intuitive.
- The campaign metrics are displayed in an easy to digest manner.
- The automation flows are easy to create - a bit basic but not complicated.
- Contact management needs some serious work - it is list based so every contact (unique or NOT) is counted towards your allotment. To me this delineates this product from being a CRM - they really should have contact records and different list memberships. This also skews the way people are billed probably so you have to keep an eye out on this.
- Lists and segmentation need a lot of back work and setting up to use. You have to assign characteristics to contacts when they are uploaded so if you have to plan ahead strategically on how your future lists will look.
- Although their email designer is very easy to use, sometimes I wish there was a bit more flexibility in customization.